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In fact, every post the official Pokémon Facebook has made about it is filled with negative comments pointing to how this event isn't special. In fact, most are complaining about why we have not been given other events instead, specifically mentioning Ash's Pikachu, Marshadow, and Shiny Tapu Koko. The former two events are movie tie ins, so we obviously are not going to get those at least until release dates for the next movie have been announced. The latter is a TCG tie in and the box set revolving around Shiny Tapu Koko does not even hit shelves until July.
In short, the pokémon community is looking their gift horse in the mouth. Do you HAVE to drive out to Gamestop and get the code card for this pokémon? No, and most people who know how to SOS chain for Hidden Abilties and research egg moves can get this exact same pokémon (minus the Cherish Ball) all by themselves. However, if you play more casually, you may not know about those things or care to pursue them. This event is geared more towards those people and that should be ok.